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Indulge in Delicious Desserts with Sweet Cravings by Misha E in Atlanta!

Writer's picture: Entrepreneurs of Atlanta BLOGEntrepreneurs of Atlanta BLOG

Updated: Dec 29, 2024

Misha discusses her long-term goals and aspirations for her business, including plans for expansion and the introduction of new product lines.




 Sweet Cravings by Misha E is a delightful dessert haven that offers a wide range of delectable treats for dessert lovers in the vibrant metro Atlanta area. This charming business specializes in the creation of stunning number cakes, which are not only visually appealing but also incredibly delicious. These cakes are perfect for milestone celebrations such as birthdays, anniversaries, and other significant events where a personalized touch is desired. In addition to number cakes, Sweet Cravings also features an assortment of mouthwatering pound cakes that are rich, moist, and made from high-quality ingredients that ensure every bite is a memorable experience.


For those looking for something a bit more adventurous, Sweet Cravings provides a selection of infused liquor treats, which add a unique twist to traditional desserts, making them ideal for adult gatherings and celebrations. Moreover, Sweet Cravings is not limited to just cakes; the menu is a treasure trove of sweet delights including beautifully crafted cupcakes, scrumptious cookies, elegant dessert cups, and irresistible dipped treats. These offerings are designed to cater to a variety of occasions, including weddings, baby showers, corporate events, and casual get-togethers. With such a diverse selection, Sweet Cravings is committed to ensuring that every celebration can be enhanced with the perfect sweet treat, tailored to the tastes and preferences of their clients.


Misha E, formal name is Damishia, hail from the sunny state of Florida, known for its vibrant culture, beautiful beaches, and warm weather. In 2021, she made the significant decision to relocate to Georgia, a place that promised new opportunities and experiences that she was eager to embrace. This transition to a new state has been both exhilarating and challenging in equal measure, presenting her with a myriad of adjustments to navigate. However, this journey has ultimately led her to pursue her deep-rooted passion for baking and entrepreneurship, allowing her to channel her creativity into a fulfilling venture.


Let's listen to her journey:


Starting my business, Sweet Cravings, was driven by an unwavering passion for baking, coupled with a heartfelt desire to spread joy to others through the delightful art of desserts. I quickly recognized a significant need for high-quality, delectable desserts in the local area, which fueled my determination to turn my creativity and love for baking into a thriving business. The process has not been without its hurdles, and although the journey is still a work in progress, I am wholeheartedly focused on honing my baking skills, expanding my customer base, and building something meaningful not just for myself but also for my family and the community around me. Each cake and dessert I create is crafted with love, meticulous attention to detail, and a commitment to quality and taste that I hold dear. I believe that every bite should not only satisfy the palate but also evoke a sense of happiness and nostalgia, making each occasion a special one.




My son serves as my primary motivation in this endeavor. As a full-time mom, full-time student, and someone who also juggles a full-time job, my schedule is undoubtedly busy and often overwhelming. Yet, despite the demands of my daily life, I remain deeply passionate about personal growth and constantly seek ways to serve my community. Through Sweet Cravings and my other ventures, I strive to provide cost-efficient services and high-quality experiences for families across the metro Atlanta area. My goal is not just to create delicious desserts; it’s about making a positive difference in the lives of others while skillfully balancing the many roles I play in my life. I want to uplift those around me through the sweetness of my creations, fostering connections, celebrating life’s moments, and creating lasting memories. Each dessert I bake is not just a product; it’s a labor of love, a piece of my heart that I share with every customer who chooses to indulge in my treats.


In addition to my baking endeavors, I am actively involved in various community initiatives, seeking to connect with local organizations and contribute to causes that resonate with me and my values. I believe that entrepreneurship is not just about business success; it’s also about building relationships and giving back to the community that supports us. I envision Sweet Cravings as more than just a bakery; it is a platform for fostering community spirit, celebrating milestones, and bringing people together through the universal language of food. As I continue on this journey, I am excited about the potential to grow and evolve, both as a baker and as a community member, and I look forward to the opportunities that lie ahead.

What tips can you offer to new business owners?



Tip number one is to take your time and be mindful not to let social media trends or the opinions of others rush your process and your growth. In today's fast-paced digital world, it can be easy to feel pressured to achieve success quickly or to follow the latest trends. However, it's crucial to remember that building a solid foundation for your business takes time, careful planning, and thoughtful execution. Allow yourself the space to develop your ideas fully, conduct thorough market research, and understand your target audience before making significant moves.

Tip number two emphasizes the importance of staying consistent in your efforts, particularly when it comes to posting content. Regardless of whether your posts are long or short, the key is to maintain a regular schedule that keeps your audience engaged and informed. Consistency not only helps in building your brand's identity but also fosters trust and loyalty among your followers. Consider creating a content calendar to help you plan and organize your posts, ensuring that you cover a variety of topics that resonate with your audience.

Tip number three highlights the necessity of creating business credit and establishing a separate account dedicated solely to business purposes. This practice is crucial for maintaining clear financial boundaries between your personal and business finances. As you embark on your entrepreneurial journey, it's essential to understand the importance of building a strong credit profile for your business, which can open doors to better financing options and opportunities for growth in the future. Learning about financial management and the various tools available to help you track your expenses and revenues can significantly contribute to your business's success.

Tip number four encourages you to accept constructive criticism and recognize that making mistakes is a natural part of the entrepreneurial journey. Feedback from customers, mentors, and peers can provide invaluable insights that help you improve your products or services. Embracing a mindset that views mistakes as learning opportunities rather than failures will empower you to adapt, grow, and ultimately succeed in your business endeavors. Remember, every successful entrepreneur has faced challenges and setbacks; it's how you respond to them that truly matters.

Tip number five emphasizes the importance of building your business around something you are passionate about and willing to commit to wholeheartedly. When you are genuinely invested in your business, it not only makes the journey more enjoyable but also translates into a more authentic and compelling brand. Your enthusiasm will resonate with your audience, attracting customers who share your values and appreciate your dedication. Take the time to reflect on your interests, skills, and experiences to identify a niche that excites you and aligns with your long-term goals.

Tip number six is to embrace and actively connect with your audience. Building strong relationships with your customers is essential for fostering loyalty and trust. Engage with your audience through social media, email newsletters, and community events to create a sense of belonging and open communication. Listen to their feedback, respond to inquiries promptly, and show appreciation for their support. By nurturing these connections, you can cultivate a loyal customer base that not only supports your business but also advocates for it, helping you reach new audiences and achieve greater success.


How can someone get in contact with your business?


 **Contact Information:  mishaetreats@gmail.com 

Tik tok & IG : Sweetcravingsbymisha.e 

Facebook : Sweet cravings by Misha E




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Hours

M - F 8AM - 6PM

Saturday 9AM - 12PM

Sunday CLOSED

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